Opportunities for Creative Industries
Graphic: Shine Victor
Using digital platforms to connect individuals interested in horse culture who may not have physical access to the sport but would like to participate. Ultimately, embracing the culture’s rich heritage and nuance within its sporting identity
Cultural storytelling: Highlighting global equestrian histories that extend beyond colonial British imagery, highlighting more authentic and nuanced representations of sporting identities within the space, and questioning taste within the space with visual outcomes. Telling stories of aspirational riders , those with high skill but limited resources to enter competitive ranking.
Creative reinterpretation: Designers could explore tensions between high and low equestrian visual culture such as the blending of elite competition aesthetics with Western or urban riding traditions. Or, Exploring hybrid aesthetics that combine riding codes with contemporary fashion such as lycra mixed with European sporting uniforms. Or even explore new futures such as for a designer to propose a new National Uniform.