Katrina and Humphrey are two agents trained on our research, designed to bring this report into a virtual dialouge-based context. They are inspired by two dominat voices in the space right now - those preserving heritage and those wanting expansion.
Katrina - Access Link
Humphrey - Access Link
Katrina is programmed to challenges prevailing perspectives on Equestrainism grounded in access, lived experience, and cultural change - modelled off a grassroots rider. Humphrey is programmed to represent heritage, discipline, and the preservation of traditional equestrian identity. He is modelled of a competiive Olympic ride.
Together, they show how sporting identity is shaped not just by participation, but by taste, class, and representation.
This format allows audiences to engage with the research dynamically, revealing how conflicting narratives actively construct the future of the sport. They also provides useful conversations for brand opportunities, to help to build campaigns, and tangible ways of .
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